The main features of CTV advertising are selectivity

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There are numerous types of video ads now, like -degree videos, in-stream ads, ad pods, and more. Such content is the future of advertising because they allow advertisers to connect with their target audience in all imaginable formats. One such format is CTV (connected TV), the real king of video advertising. Connected TV is an Internet television that allows users to consume content from the comfort of their homes,


using a smart TV or streaming device.  and flexibility – targeting Vietnam Email List becomes easier with numerous tools provided by this technology. According to IAB’s U.S. Video Report, more than half of advertisers plan to shift their budgets from broadcast and cable to CTV. What Are the Monetization Opportunities for CTV Publishers? Today, publishers can make deals with advertisers upon beneficial terms. There are platforms for CTV monetization like





TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are only starting their way in video advertising, as well as for experienced players who want to get the most value of their content. Such platforms are filled with customizable settings and numerous instruments for inventory management and cooperation. We bet that nothing interests you more than monetization of video advertising.