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Means that he or she will most likely visit the website, become familiar with the content and the offer - and this is the first step to acquiring a customer. Providing valuable content on the website is also a great way to increase awareness of your brand and build its positive image. Google Discover opens up new opportunities in promoting and building a positive brand image. Combined with traditional SEO activities, it will help you achieve high positions in the search engine. How else can you use Google Discover? You can talk to our experts about this. How will automation affect the work of advertising agencies? It started innocently.
For starters, there are ads that create themselves in an infinite number of versions. Then smart strategies. And now fully automatic campaigns. Google is definitely a pioneer in solutions that automate work in advertising Hit Post systems. CONTENTS What is marketing automation? Work automation advantages and disadvantages Marketing automation which tools to choose? How to improve work in a marketing agency? Marketing automation summary What is marketing automation? The concept of marketing automation refers to systems and applications combining the features of CRM systems Customer Relationship Management . The first software of this type was implemented in the USA at the beginning of the st century. Marketing automation enables "integration and synchronization of processes occurring in advertising and sales departments ... allowing companies to improve marketing and sales processes" .
According to Neil Patel, marketing automation is the art of using software and technology to create and implement applications that automate repetitive tasks related to mailing, conducting advertising campaigns, tracking user activity, re-marketing, etc. . The above definitions highlight two things. Firstly, marketing automation aims to improve advertising and sales processes. Secondly, it is possible thanks to the use of software and technology, as well .
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