The campaign is not effective

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With the aim of achieving results useful to the business . Once the strategic goal has been defined, therefore, we begin to give the brand an almost physical connotation, giving it a past, a present and a future. Then, when the corporate archetype is ready, the company is given the most important tool: a voice . Verbal Identity first of all To build successful corporate stories, the brand must have its own verbal identity.

Verbal Identity is a mix of the two elements which, among all, allow the company to speak - well - with its audience: Brand Voice and Tone of Voice of the brand. Brand Voice is a constant. It remains consistent over Job Function Email List time, derives from the personality and values ​​of the company, and always remains true to itself. The Tone of Voice (ToV) of the brand, however, can change based on three fundamental elements.



The audience you wish to intercept; the channel on which to deliver the communication; the context. The flexibility of the vocal cords of the ToV makes it a strategic element that allows the brand to position itself on the market and differentiate itself from its competitors : the key to intercepting, engaging and retaining the audience of value for the company. In Storytelling at the service of Content Marketing it is necessary.